Live in Karachi · Expanding April 2026

Delivery
promised.
Delivered.

JLD is Pakistan's first AI-powered same-city, same-day courier built exclusively for eCommerce. Every booking comes with a capacity guarantee — and if we miss the window, the shipment is on us.

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99%

AI address detection accuracy

100%

Delivery attempt rate

Same Day

Same-city delivery promise

The Problem

Pakistan's courier industry is broken by design.

Top couriers achieve only 85% delivery success with a 6-day average turnaround. Revenue is optimised at the cost of fulfillment quality — brands and customers pay the price.

85%

Delivery Success Rate

The industry's best players still fail 15% of the time. Every failed delivery erodes customer trust and your brand reputation.

6 Days

Average Turnaround

In an era of same-day expectations, a 6-day turnaround is commercially unacceptable for D2C brands competing on customer loyalty.

No Cap

Overbooking Problem

Sales teams book without operational visibility. When capacity is exceeded, your orders get deprioritized with no recourse.

Manual

Address Sorting

Riders manually read ambiguous addresses. One misread means a failed delivery, a returned order, and a frustrated customer.

Traditional Courier — 5 Steps, Multiple Failure Points

Pickup from Shipper

→

Shift to Main Hub

→

Manual Area Sort

→

Handover to Route Courier

→

Delivered (maybe)

Our Solution

Technology-driven logistics,
built for eCommerce.

JLD eliminates the layers of friction, manual error, and operational bloat that make traditional couriers unreliable — through one integrated system.

Capacity-Based Booking

Every booking is verified against real-time capacity before confirmation. Slots replenish live as deliveries complete. We never accept a booking we cannot fulfil — and every confirmed booking carries a guarantee.

Visual Sorting at Shipper

Rider and delivery zone are assigned at booking time and printed on the AWB as a unique visual code. No hub sorting. No manual reading. Shippers sort in seconds, riders pick their orders instantly.

Cashless COD via Raast

A dynamically generated Raast QR code on every AWB enables complete digital Cash-on-Delivery through any banking app. One-tap payment — zero cash handling risk for your business or rider.

De-bloated Operations

JLD's AI replaces six layers of traditional hierarchy — Regional Heads, Area Managers, Hub Managers, Shift Incharges, Coordinators, and Sorters. Two layers remain: the algorithm and the rider.

AI-Powered Address Detection

Our proprietary engine parses ambiguous Pakistani addresses — Urdu transliterations, landmark-based references, incomplete postcodes — and maps them to precise delivery zones with near-perfect accuracy.

The model trains continuously on every processed shipment, making it more accurate over time and increasingly difficult for any competitor to replicate.

Proprietary self-learning model · Trained on Pakistan address data

99%

Detection accuracy — improving with every shipment

Process

From booking to doorstep
in one smooth flow.

Step 01

Book with Guarantee

Shipper creates a booking. The system checks live capacity and issues a confirmed same-day slot — or rejects the booking upfront rather than overpromising.

Step 02

AI Assigns Zone & Rider

AI parses the delivery address, detects the zone, and assigns the optimal local rider. AWB prints with a visual sort code and Raast QR for cashless COD.

Step 03

Rider Picks Up

Rider arrives at the shipper and identifies their parcels in seconds using the visual code on the AWB. Zero manual sorting. Zero hub transit.

Step 04

Delivered & Proven

Rider delivers to the customer. Photo, GPS, and signature proof available instantly in your dashboard. If not on time — the shipment is free.

Traction

Live in Karachi.
Delivering results.

We are not a concept — we are operational. These numbers are from our live system.

2,329+

Total Shipments Processed

Growing week over week since launch

100%

Delivery Attempt Rate

Every accepted booking receives a delivery attempt

Zero

Overbooking Incidents

Our capacity system has never failed a confirmed booking

Control Center

Real-time logistics control & capacity tracking

Shipper Portal

Self-serve booking, tracking & management

9:41

GPS-enabled pickups, deliveries & COD

Partnership

From nearest store
to doorstep — in hours.

JLD is deeply integrated with Unity Retail to deliver foodpanda-level speed to brand-owned retail networks. Order online, and the nearest store ships it out within the hour — via JLD.

Unity Retail routes each order to the nearest eligible store by proximity and inventory. JLD assigns a local area rider immediately — completing last-mile delivery within the same zone, the same day.

Single-Digit Last Mile

Keeping the last mile short is the key to consistency. We don't just deliver fast — we deliver predictably.

Nearest Store

Auto-assigned by proximity and inventory

Instant Handoff

Rider assigned the moment an order is packed

Same Zone

Local area rider, minimal last-mile distance

Hours, Not Days

Same-day, guaranteed

Pricing

Simple, transparent,
performance-backed pricing.

Courier Service

Same-Day Delivery

Rs 200/ first 3 kg

+ Rs 50 per additional kg

Same-city, same-day delivery

Cashless COD via Raast QR

Real-time tracking & delivery proof

AI-powered area assignment

Capacity-guaranteed booking slot

SaaS Licence

White-Label Platform

Rs 50/ shipment

or Rs 5,000 / rider / month

Full logistics OS for your own fleet

Capacity management system

AI address parsing API

Pre-built eCommerce integrations

Visual AWB and sorting system

Delivery or It's Free

If a shipment is not delivered within the promised timeframe, the delivery cost is waived — no questions asked. This is not a marketing claim. It is a financial commitment built into how we operate.

Delivery
Guaranteed

Comparison

Built for what eCommerce
actually needs.

JLD goes further than global same-day players on every metric that matters — especially in cash-heavy, address-ambiguous markets like Pakistan.

Feature	JLD ⚡	FedEx SameDay	UPS Roadie
Delivery Speed	Same-city, same-day	Same-day	Same-day
AI-Powered Routing	eCommerce-tailored	General	General
Dedicated Rider Fleet	Yes	Network-based	Gig-based
Cash on Delivery (COD)	Cashless via Raast	No	No
eCommerce-First Platform	Purpose-built	General logistics	On-demand gig
Pre-built Integrations	Aggregator-ready	Limited	None
Delivery Guarantee	Delivery or Free	No	No
Real-Time Tracking	Yes	Yes	Yes

Why JLD

Four advantages built
to be defensible.

Deep Domain Knowledge

Built by people who have run logistics operations at Pakistan's most demanding companies. We understand the operational reality — not just the theory.

Proprietary Address Intelligence

A self-learning engine trained exclusively on Pakistani address data. 99% accuracy today, improving continuously with each shipment processed. Not replicable quickly.

Pre-Built eCommerce Integrations

Ready-to-connect with leading Pakistani eCommerce aggregators. Onboarding takes hours, not weeks. Seller switching costs increase with every shipment.

Controlled, Quality-First Scaling

We select our delivery zones and expand only after meeting quality benchmarks. This approach builds a service reputation that volume-first couriers simply cannot match.

Team

Built by people who've
done this before.

Combined 28+ years of logistics operations, eCommerce platform engineering, and startup execution in Pakistan and globally.

Ahad Anwer

Co-Founder · Technology

15+ years of technology expertise building and scaling eCommerce platforms. Deep experience in product architecture, engineering leadership, and digital commerce systems at a global level.

ex-Lazada (Alibaba Group) eCommerce Architecture 15+ Years

Noman Aziz

Co-Founder · Operations

13+ years transforming logistics and eCommerce operations at Pakistan's most demanding companies. Has built and run the operational systems that power same-day delivery at scale.

ex-Trax ex-TCS TCS Hazir Munchies Kravemart

Delivery promised. Delivered.